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Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability

After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers that use its DoubleClick Ad Exchange to measure mobile viewability. Here is why Google's move was necessary: in April, the MRC issued its first measurement standards for mobile web viewability that treats mobile and desktop viewability the same.
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