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Discovery Invests $100 Million In New Venture That Unites Philip DeFranco’s SourceFed Studios, NowThis, Thrillist

A brand holding company is bringing together several prominent players in the digital media space. Discovery has announced a $100 million investment in Group Nine Media, a newly-launched company that will merge three outlets funded by Lerer Hippeau Ventures -- NowThis, Thrillist, and The Dodo -- with Discovery-owned properties Seeker and SourceFed Studios. While all five of the companies mentioned above will be united under the Group Nine umbrella, they will all maintain their own independent teams and will continue to produce content within their respective voices.
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