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CoverGirl just hired their first CoverBoy.

Humor / odd : Happy Place

CoverGirl just named 17-year-old makeup guru James Charles their very first male brand ambassador. THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. ???? I am so t...

CoverGirl Makes History With First Male Spokesmodel: Social Media Star James Charles

Web / Web Videos : Tubefilter

Storied makeup brand CoverGirl has just made history with the help of a nascent social media superstar. The company, whose spokesmodels include Katy Perry and YouTube’s own Ingrid Nilsen, announced today its first male CoverGirl -- ...

James Charles Announced As CoverGirl’s First Male Spokesmodel

LGBT / Gay : Queerty

Apparently, the world changed even more while we went across the street to grab a tuna melt: CoverGirl just announced its first-ever male CoverGirl spokesmodel. Related: I Don’t Want My Boy To Want A Boy Costume For Halloween If Jam...

Meet CoverGirl's First Ever CoverBoy, James Charles

Society & Culture / LGBT : Huffington Post: LGBT

James Charles, a 17-year-old New York-based makeup artist, might want to rethink the word “aspiring” in his Instagram bio. He’s CoverGirl’s first-ever CoverBoy, an honor revealed Tuesday on Katy Perry’s Instagram. Just wrapped anoth...

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

Media / Media Industry News : Adweek

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when it introduced its latest model. But thi...

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