Post Profile

How Your Purpose Answers the Reason for Why Your Brand Exists

Forget the lengthy paragraph descriptions of what your brand does. Consumers only care about your why.
read more


Related Posts

Ad Prospector Helps Brands Stay Top-of-Mind with Consumers

Technology / Mobile : Mobile Marketing Watch

This week, — a multifamily marketing resource helping customers to drive leads, build brands … The post Ad Prospector Helps Brands Stay Top-of-Mind with Consumers appeared first on Mobile Marketing Watch.

10 Reasons to Make a Social Mission the Heart of Your Marketing

Lifestyle / Green Living : Triple Pundit

Today's consumers are looking for products with purpose and brands who care about more than just the bottom line. Here's how to reach them.

Where Will Your Brand Be in 2015?

Business & Finance / Marketing : Beneath the Brand

Summary: Ask a consumer. We saw in Havas Media's Meaningful Brands analysis that consumers "would not care" if 70% of existing brands disappeared. Now, consultancy Prophet has released the results of a survey in which 5,000 U.S. con...

SAPVoice: In A Socially Conscious World, Brand Integrity Starts With A Higher Purpose

Business & Finance : Forbes: Business

By Alicia Tillman, Chief Marketing Officer, Ariba -  an SAP company Today’s consumers are socially conscious and lean toward brands that have a higher purpose. Research shows that if given a choice, most consumers will purchase a br...

The Big Yearning Question

Business & Finance : Huffington Post: Business Blog

I believe futureproof brands are built on a foundation of two fundamentals: the brand's reason for existence, and the consumer's yearning. These concepts may sound a bit esoteric, so allow me to explain. First, the reason for existe...


Copyright © 2016 Regator, LLC