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Netflix may have found a fix for its international growth problem: moving beyond English

Netflix’s key to finding international success might lie in moving beyond the English language. In January, Netflix launched in over 130 new countries on the same day, bringing it to every major market except China. But there was a problem. Many of the new countries had a Netflix catalog that wasn’t that useful to a big chunk of their citizens. Why? Analysts from UBS broke it down in a recent note: “The [Netflix] content and website/app was mostly in English without local language subtitles or dubbing and [Netflix] generally accepted only international credit cards as payment.
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