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AOL, Microsoft and Yahoo form an ad pact to take on Google

Technology : The Next Web Blog

For the past decade, Google has raked in billions of dollars from its search advertising revenues. In recent years, Google has moved aggressively into display ads and even ousted Yahoo as the biggest display ad player in the U.S. AO...

TNW’s Daily Dose: Yahoo partners with Google for ads, Facebook deletes face data in Europe, and more

Technology : The Next Web Blog

Yahoo has announced a display ads partnership with Google, it’s confirmed that Facebook has deleted data used for its controversial face recognition feature in Europe, and Twitter revamps search in... Keep reading ?

Microsoft loses desktop search ad exclusivity with new Yahoo search partnership

Technology / Internet : SiliconANGLE

Yahoo Inc. and Microsoft Corp have agreed to a new search partnership deal that will see Yahoo being able to display and sell its own ads on desktop search results, but only 49 percent of them. Under the previous deal signed … Conti...

Search Engine Traffic Drives Most Ad Clicks on Websites [Study]

Internet / SEO : Search Engine Watch

Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the engine, with Google trailing behind Bing and Yahoo in fourth position.

Getting Top Position With Location Based PPC On A Budget

Internet / SEO : SEO Scoop

Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with ...


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