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How to Involve the Sales Team in Your Content Strategy

When you say "content," we say "marketing!" Content... Marketing... Content... Sales? Your sales team should be on the starting lineup of your content strategy. They need to be involved in choosing the plays and calling the shots, because they will be the ones responsible for driving it home. It's rudimentary knowledge to understand the importance of aligning sales and marketing, but there are many ways to actually do it.
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