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(VIDEO) Magna's Cohen 'Very Encouraged' With Early Addressable Cross-Platform Results

"It's not the wild, wild West but it's close to it," is how Magna NA's chief David Cohen sees the present cross-device, addressable video advertising landscape. The challenge is coming up with a standardized way of targeting and measuring the results. "It's the front that I think will get the most amount of effort, interest and capital investment I would say over the next twelve to eighteen months," says Cohen, who is President of the IPG media unit, in an interview with Beet.
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