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The Washington Post goes interactive on Apple TV (AAPL)

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. The Washington Post launched its first-ever interactive ad on its official Apple TV app this past week with hopes to increase consumer attention while attracting further ad dollars, according to Digiday. The Post tapped creative digital firm Velocity Made Good to craft an ad for Jaguar that enables the ability to click and move around the inside and outside of the automotive company’s new F-Pace model.
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