Post Profile

'School of Guac': Chipotle Courts Millennials with a Snapchat Show

Summary: Struggling to regain its footing after a series of food contamination crises in recent months, Chipotle Mexican Grill has been playing offense on social to try to win scared consumers back. The restaurant chain has settled on Snapchat as a way to get millennials back in their seats. Chipotle is rolling out a weekly show on Snapchat called “School of Guac” to target 13-24-year-old college students.
read more


Related Posts

Chipotle's E. coli outbreak brings chain down to earth

Business & Finance : Business Insider: Clusterstock

By Lisa Baertlein LOS ANGELES (Reuters) - In its struggle to win back customers after last year's food safety issues, Chipotle Mexican Grill Inc is embracing strategies it once rejected. Executives at the formerly high-flying burrit...

Food safety expert Trevor Suslow discusses what went wrong at Chipotle

Business & Finance : Money & Co

Fears of unsafe food have plagued U.S. consumers as new recalls and illness outbreaks appear with disturbing regularity. Customers avoided Chipotle Mexican Grill Inc. restaurants for months after two E. coli outbreaks and a noroviru...

Chipotle, Panera, fast-casual chains continue restaurant reign

Business & Finance : Money & Co

The sense of malaise settling over much of the restaurant industry seems to have missed a spot: the still-growing fast-casual segment that includes chains such as Chipotle Mexican Grill and Panera Bread.

Food safety scare sends Chipotle shares to four-month low

Business & Finance : Business Insider: Money Game

By Lisa Baertlein LOS ANGELES (Reuters) - Chipotle Mexican Grill Inc's shares touched their lowest level since July after the popular burrito chain said it closed 43 restaurants in Seattle and Portland, Oregon, amid an investigation...

Chipotle settles claims for undisclosed amounts

Business & Finance : USAToday: Money

Chipotle Mexican Grill has reached a financial settlement with more than 100 consumers who became sick after eating food from the burrito chain last year.        


Copyright © 2016 Regator, LLC