After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature longer Today segments instead of linear branded content.
The weeklong partnership, which will once again highlight American Express' Blue Cash Everyday Card, begins on Monday, and will add 27 total additional minutes of programming to Today for the week.
The bullshit continues to flow from NBC's mouths as they attempt to justify slicing an entire portion of Friday's London Olympics opening ceremony from their tape-delayed broadcast. That portion included a tribute featuring two dead...
Comcast Corp.’s NBCUniversal will replace advertising on some shows next week with content paid for by American Express Co., another sign of how programmers are testing new strategies... To view the full story, click the title link.