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NBC and American Express Team Up Again to Replace More Today Show Ad Time

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature longer Today segments instead of linear branded content. The weeklong partnership, which will once again highlight American Express' Blue Cash Everyday Card, begins on Monday, and will add 27 total additional minutes of programming to Today for the week.
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