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How Facebook, Snapchat, YouTube, and Twitter count a video view (FB, GOOG)

Whether it's on their company earnings calls or in their pitches to advertisers, every major online platform is making a concerted effort to trumpet how many video views they are racking up. But with Facebook recently being caught out inflating one of its video view metrics, the debate around what should actually count as a video view has grown in volume. Facebook, YouTube, Snapchat, Twitter, Vine, and Instagram all use slightly different methods to measure their video views, which makes the matter even more complicated.
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