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An ex-Googler had to shut down his London startup after struggling to raise funding

Sup, a London startup that helped you connect with friends when they are close by, has shut down after struggling to raise fresh capital. Sup's app showed people which friends were within a 5, 15 or 25 minute walk. People could send them a "Sup" to let them know they were nearby and that they wanted to hang out. It was endorsed by Virgin billionaire Richard Branson as one of the "UK's hottest social apps" and Apple cofounder Steve Wozniak as an app that he just "had to download".
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