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Everything you need to know before buying an engagement ring

Online diamond retailer Ritani knows exactly what its customers are looking for when they visit the site: an engagement ring. "Not only is this [ring] generally [our customer's] largest purchase to date, it's typically the millennial male, and he has no idea what he's doing," Ritani's Vice President of Marketing, Mark Keeney told Business Insider during a recent visit to their Manhattan diamond factory.
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