Online diamond retailer Ritani knows exactly what its customers are looking for when they visit the site: an engagement ring.
"Not only is this [ring] generally [our customer's] largest purchase to date, it's typically the millennial male, and he has no idea what he's doing," Ritani's Vice President of Marketing, Mark Keeney told Business Insider during a recent visit to their Manhattan diamond factory.
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Wal-Mart will start a locker program to enable customers to pick up items they purchase off site. Other retailers have looked at the model, but Wal-Mart has 4,000 pickup spots in the United States.
Consumers will be able to purchase an engagement ring from Ritani.com, and either decide to ship it to their home, or to a nearby jewelry shop.
Buying your engagement ring and wedding bands can be one the most important (and expensive!) purchases you've ever made; so quality + trust are a big deal! And that's where Diamond Mansion comes in. The customer-focused diamond jewe...