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Print, Paper, and Hard Copy Procurement: A New Category on Spend Matters

Categories: Friday Rant, Procurement Tags: Incendiary Tidbits Contrary to popular belief – just ask Ikea what they spend on their catalog – print spending is not dead. Granted, while digital has completely upended the market, print and its intersections with broader marketing and agency spend refuses to be completely recycled into something else. If anyone enjoys telling the history of it, I do.
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