Post Profile






How Unilever Lost The Battle Of Marmite - And Tesco Won The PR War

If brands are to use Brexit as a reason to hike prices, they need to learn Unilever's errors and construct a proper PR strategy
read more

share

Related Posts


Tesco fails to answer key strategy questions

News : Reuters Breakingviews Blog

The UK retailer’s accounting error is larger than originally flagged. Sales are falling faster than feared. News that the chairman is being replaced will help. But Tesco’s new CEO missed a big chance to articulate a turnaround plan ...

Here’s How Unilever Could Benefit From Acquiring Grom

Business & Finance / Investing : Great Speculations

Global consumer processed goods behemoth Unilever has extended its drive into the premium category by acquiring premium Italian ice cream brand Grom. The move pushes Unilever deeper into the high-value, high margin strategy which so...

Why is Unilever Rushing Towards Premium Personal Care Brands?

Business & Finance / Investing : Great Speculations

Global consumer processed goods behemoth Unilever is currently pursuing an aggressive expansion strategy to strengthen its position in the premium personal care market. It acquired a number of premium skin care brands in recent mont...

Asda, Sainsbury's take aim at Tesco on Twitter

Business & Finance : Just-Food.com Blog

Tesco's overhaul of its promotional strategy has been the talk of the UK food industry for the last 24 hours and, amid the reaction, came withering responses from two of its key rivals. The retailer's Big Price Drop, including, it s...

Unilever boss: emerging market strategy unchanged

Business & Finance : Business Report

Consumer products giant Unilever is not changing its strategy in emerging markets, its chief executive said. ||| London - Consumer products giant Unilever is not changing its strategy in emerging markets, its chief executive said on...

Comments


Copyright © 2016 Regator, LLC