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Using traffic light colors may increase sensitivity to health

Chocolate or apple? Most people are in two minds when buying food: one motivation is to purchase whatever tastes best – so something that is generally sweet or fatty. At the same time, we know attention should be paid on health factors and, for instance, making sure we don’t consume too many calories. A new survey finds that if the packaging information also features food traffic light colors, fewer products are chosen purely based on taste and more based on health aspects compared with nutritional information purely in percentages and grams.
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