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Deep Focus Names New U.S. Creative Leader, Looks to Compete With More 'Traditional' Agencies

Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief creative officer, overseeing a network that includes offices in New York, Los Angeles and San Francisco. He began the job this week in Manhattan and reports directly to CEO Ian Schafer. "John's unique mix of traditional and digital brand-building experience makes him well-positioned to further establish Deep Focus as a world-class integrated creative agency," said Schafer in a statement, calling Reid "a beacon for great talent.
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