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Google Pixel: Why controlling both software and hardware matters

Having control of all things is an important part of the Pixel. It puts the phone's future, as well as the future of Android itself, in Google's hands. The Pixel and Pixel XL are not the first phones from Google. The very first Android phone — the T-Mobile G1 was a Google phone. The Nexus One started a run of phones from Google that lasted up until the Pixel launch, where we found out that the Nexus 6P and Nexus 5X were the last Nexuses.
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