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Here's Why Rappers Are So Obsessed With Grey Poupon

Maybe you’ve noticed it, or perhaps you haven’t yet. But once you do, you’ll hear it everywhere in hip-hop: Rappers from the east coast to the west, including Big Daddy Kane, Kanye West, Jay-Z and Ghostface Killah, have all name-dropped Grey Poupon in their tracks. Vox explored this pop culture phenomenon in the video above and with an interactive timeline highlighting lyrics that span decades.
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