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Gifting the Consumer an Ideal Shopping Experience this Holiday Season.

Each year the holiday season brings new excitement and challenges for merchants. This year is a bit different. This is the start of an era in commerce where we will see the marketer evolve fully into the merchant role and the consumer will be faced with what they have always wanted and seemingly feared: infinite choice. With infinite choice, it is more important than ever for merchants to take control of the experience being delivered to the consumer by their brand.
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