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How Kleenex, Jacuzzi, and other big brands became generic names

If you happen to leave your Jacuzzi to get a Band-Aid and accidentally get hit with a Frisbee and step in some Super Glue, not only do you have terrible luck, but you also have come into contact with a unique family of objects. There's no name for this family, but you've no doubt seen or talked about its members before. They are trademarked products that society has come to "genericize" — that is, we've collectively agreed the brand name is what the generic product is called.
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