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Walmart only got 1 out of 10,000 teen votes for favorite shopping site, while Amazon got 40% (AMZN)

Amazon is at the top of the mind for the teenage "Generation Z" demographic, who are famously picky and fickle when it comes to what they shop for. According to a new survey by financial firm Piper Jaffray, which asked 10,000 US teens, Amazon continued to be the #1 "preferred website" for online shopping, accounting for 40% of the responses. That's largely unchanged from previous surveys, as Amazon received 41%, 38%, and 36% of the responses in the past 3 semi-annual surveys, respectively.
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