Post Profile

Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB

A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. "The team at VML brings strong, committed leadership experience in addition to proven strategic and integrated marketing expertise that will help us deliver innovative, integrated marketing solutions," says the client's svp of marketing John Weinstock in a statement.
read more


Related Posts

(VIDEO) WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

Business & Finance : Huffington Post: Business Blog

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday.   Lesser presently serves as CEO of Xaxis, the data and and digital media buying ...

Q&A: Grey Global President Michael Houston on the Agency's 'Brand Experience Group' Launch

Media / Media Industry News : Adweek

Since 2015, when Grey was named Adweek's Global Agency of the Year, the WPP organization has been in expansion mode. North American CEO Michael Houston took on the role of global president in February, and since then he has worked t...

WPP's Xaxis Is Bringing Its Native Advertising Arm to North America

Media / Media Industry News : Adweek

Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market. Plista, based...

DDB Names Coke's Wendy Clark to Lead Its North American Operations

Media / Media Industry News : Adweek

Wendy Clark, an industry veteran with a wealth of agency and client-side experience, has been named chief executive officer and president of DDB Worldwide's North American operations. Clark will join DDB in January from Coca-Cola No...

Wendy's Moves Its Creative Account From Publicis New York to VML

Media / Media Industry News : Adweek

Wendy's has named VML its new creative agency of record without a review, ending its relationship with Publicis Groupe after nearly seven years. The Kansas City, Mo.-based shop, which is owned by WPP, had been working on the digital...


Copyright © 2016 Regator, LLC