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The best Binding of Isaac players get an unrelated game for free

Usually cross-game promotions are confined to one developer or publisher's catalog and are meant as a way to boost sales for whatever the new game is. A good and recent example is Microsoft offering all the Gears of War games to anyone who buys Gears of War 4. Realistically, those older titles won't sell a lot of copies anymore, but it might be enough incentive to get a substantial number of people to pick up the new title.
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