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Pokémon GO demographics: A look at the evolving player mix

The game has been distinctive not only in its adoption rates, but in its design: its augmented-reality collection mechanics defy easy comparison to other top games. Who are all of the people playing this unique game? Has the player mix been changing since the game’s initial, explosive launch? And do the players resemble the players of any of the other most-used mobile games on the market? Using demographic insights on the U.
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