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Ready for launch: How Kickstarter serves as the intersection of creativity and technology

SAN FRANCISCO — Kickstarter is a crowd-funding website focused on creative projects. For Bay Area companies chasing funding on the platform, that often means the intersection of creativity and technology. While kickstarter has facilitated some outlandish projects, such as edible cups, crystal bacon, and “Pug-let,” an all-pug version of William Shakespeare’s “Hamlet,” viable companies have used it to launch successful products.
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