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Insights: This Is The Week That Virtual Reality Goes Mainstream

If the first week of July - when Pokémon Go blew through the zeitgeist - was augmented reality’s coming-out party, is this current week or two the same for virtual reality? On Thursday, October 13, Sony’s VR headset debuted in stores, just days after both Google and Facebook held big events spotlighting their takes on the hardware needed to view virtual experiences. Also on Thursday, the VR Society opened its big two-day On the Lot conference at Paramount Pictures, featuring traditional Hollywood creators – such as directors Bryan Singer and James Foley, musician Will.
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