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Fancy Proper hotel will open in Santa Monica

Rooftop pool and ground-floor retail Proper Hospitality just opened the luxurious Proper Residences in Hollywood, has a Downtown Proper in the works at the old Case Hotel building, and today announced that it’s building a Santa Monica Proper. It’s part of what The Hollywood Reporter has deemed "an aggressive rollout" of new locations for the relatively new venture from Kor Group’s Brad Korzen and his wife, designer Kelly Wearstler—the team behind the stylish Viceroy hotel chain.
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