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How troubled cleaning startup Handy paused the clock and revamped its workaholic culture

In November 2015, Rebecca Greene spent two weeks working nonstop on a big undertaking: revamping Handy's culture. Handy launched in 2012 with a simple promise: busy professionals could book home cleaning services from an app, and the company would match that demand with workers who wanted to clean houses. Greene, vice president of growth at the home-cleaning startup, joined in 2014 and quickly rose through the ranks to become the first woman on Handy's executive team in summer 2015.
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