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This finance major wanted to get rich so he went into sales — and became a Salesforce legend (CRM)

In the engineer-glorifying culture of Silicon Valley, salespeople are often an overlooked breed. But there’s a man who's quietly built his legacy by mastering the art of selling business software. Meet Dave Rudnitsky, senior VP of enterprise sales at, a software startup that was last valued at roughly $1.5 billion. Although he started in finance, Rudnitsky soon made the jump to sales and carved out an incredible 30-year career, helping grow some of the most groundbreaking tech companies, including Oracle, Netscape, and Salesforce early on — even earning a separate chapter about his prolific sales skills in Salesforce CEO Marc Benioff's 2009 book, "Behind the Cloud.
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