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SunFed introduces line of ugly produce

ORLANDO, Fla. - SunFed introduced at Fresh Summit 2016 a branded line of ugly produce. The produce will be sold with the tag line "Almost Famous – Veggies with Character." Commodities available through the program will be colored bell peppers, green bell peppers, eggplant, cucumber, yellow squash and zucchini. SunFed had not yet shipped these fruits and vegetables but expected to start the new program this season, marketing coordinator Pedro Balderrama said at the company’s booth.
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