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CoverGirl Just Announced Its Newest Face, and He’s a Cover Boy!

Makeup isn't just for girls, and CoverGirl just announced its newest spokesmodel is Instagram star James Charles. More » CoverGirl Just Announced Its Newest Face, and He’s a Cover Boy! is a post from Mommyish - Parenting Imperfect.
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James Charles Announced As CoverGirl’s First Male Spokesmodel

LGBT / Gay : Queerty

Apparently, the world changed even more while we went across the street to grab a tuna melt: CoverGirl just announced its first-ever male CoverGirl spokesmodel. Related: I Don’t Want My Boy To Want A Boy Costume For Halloween If Jam...

CoverGirl Names James Charles as First Ever CoverBoy

Marketing / Advertising : Beyond Madison Avenue

Summary: CoverGirl, one of the most iconic makeup brands, named James Charles as their first ever CoverBoy. James Charles, 17 years old, is the newest face of the brand, as well as being a social media makeup tutorial superstar. Cov...

CoverGirl Makes History With First Male Spokesmodel: Social Media Star James Charles

Web / Web Videos : Tubefilter

Storied makeup brand CoverGirl has just made history with the help of a nascent social media superstar. The company, whose spokesmodels include Katy Perry and YouTube’s own Ingrid Nilsen, announced today its first male CoverGirl -- ...

Katy Perry Reveals the New Covergirl is a Boy!

Pop Culture / Celebrity : Just Jared

Katy Perry poses for a photo with Covergirl‘s new face, Instagram social media star James Charles! The 17-year-old makeup artist and high school student is the first male Covergirl and his campaign will include TV, print, and digita...

Cover Girl signs James Charles as first male spokesmodel

Lifestyle / Fashion : LA Times: Fashion

Cover Girl is getting a cover boy. The Coty Inc.-owned brand today revealed its first male Cover Girl, James Charles. Charles, a 17-year-old makeup artist from New York, is well known for the Instagram handle @jcharlesbeauty featuri...

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