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What makes us think a wine tastes good? | Daniel Glaser

Sensory information, knowledge, expectation – and showmanship – all influence whether we deem a wine ‘good’ Chinese wine tasters beat the French team in a shock victory at the world blind tasting championships last weekend, in what organisers called a ‘thunderbolt in the wine world’. China put its success down to knowledge and luck. The way a glass of wine tastes is influenced by a range of different signals, from smell and temperature to your surroundings, mood and what it looks like.
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