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Want To Attract The Right Job Candidates? Repel The Wrong Ones

You probably shouldn't be the employer everyone wants to work for. You probably shouldn't be the employer everyone wants to work for. To keep their edge in an intensely competitive hiring climate, some companies are trying to make themselves more attractive employers. In many ways, that's understandable. Building an employer brand can create the sizzle that brings as many candidates as possible through your door.
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