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This Week In Soccer Biz: Why Expansion Of 2026 World Cup Finals Is A Certainty But Not The Format

Infantino realized that although the World Cup Finals is perfectly balanced at 32 countries from a sport perspective, politics and expediency will always win out. With FIFA comprising over 200 countries every four years nearly 85% of members are left watching the World Cup Finals through the equivalent of the shop window. An expansion to 40 or 48 countries might only reduce those on the outside looking in by between.
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