Post Profile






What Marketers Need to Know About How Today's Top Social Platforms Measure Video

At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's recent video flub and ramifications for tracking social video. The tech giant revealed that it inflated the amount of time users spend watching video by up to 80 percent, drawing the ire of advertisers who felt they were misled by nonaccredited data.
read more

share

Related Posts


Facebook Hires First CMO

Technology / Mobile : Mobile Marketing Watch

Social networking giant Facebook has hired its first CMO. Formerly of Google, Gary Briggs was most recently the chief marketer at Motorola Mobility. Although this will be the first time Facebook has had an official Chief Marketing O...

Social Media Is the Best Way to Market an App, Study Finds

Technology / Social Media : SocialTimes.com

Social channels like Facebook and Twitter were more effective than any other method of mobile app marketing in the last quarter, according to a recent study. In AppsFlyer’s Mobile Advertising Measurement Q1-2013 report, analysts obs...

Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI at #SESNY

Marketing / Online Marketing : Online Marketing Blog

Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API, allowing marketers to work with Ads API Partners to manag...

Facebook hires first CMO after landing ex-Motorola marketing chief

Technology : The Next Web Blog

Facebook has appointed its first-ever Chief Marketing Officer (CMO) after luring Motorola’s recent head of marketing Gary Briggs to its Menlo Park headquarters. Ad Age reports that Briggs, who switched... Keep reading ?

To Better Prepare Grads for Real Social Media Jobs, This Agency Created a College Class

Media / Media Industry News : Adweek

Global marketing agency VML noticed recent graduates entering the advertising workforce hadn't quite mastered social media. Fresh out of college, they understood Twitter, Instagram and Facebook as it applied to their own personal br...

Comments


Copyright © 2016 Regator, LLC