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4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build something great is no less significant or full of adventure than a protagonist's journey in a blockbuster film. Adam Singolda Alex Fine The typical hero's journey begins with a call to leave a previous life behind and move into a new condition with unfamiliar rules.
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