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Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like Big Brother. Crate and Barrel is testing a program, dubbed Mobile Totes, in its Skokie, Ill., store in suburban Chicago that leans on several branded tablet devices.
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