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Why Grey Poupon's Advertising Cuts the Mustard for Rappers

Summary: Grey Poupon's vintage ads have made the mustard brand an unlikely favourite among rappers, with everyone from Kanye West to Jay Z and Big Daddy Kane referencing it in their songs. Until now the origins of the obsession with the Dijon spread have remained a mystery...
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Exciting, Funny Grey Poupon Ad Hits YouTube

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Who knew Dijon mustard could be so thrilling? Venerated condiment producer Grey Poupon has released an advertising campaign, its first in years, centered around two posh mustard lovers. It has been released to the Grey Poupon websit...

Great Job, Internet!: Grey Poupon has had a lengthy, distinguished career in hip-hop

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Whether because it’s a familiar status symbol or simply because it rhymes so well with “coupon” and “futon,” Grey Poupon has been the most popular mustard in hip-hop for decades now. Kanye West raps about it. So does Jay Z. Grey Pou...

Here’s Why Rappers Love Rhyming About Grey Poupon Mustard

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“I be burnin’ MCs like Betty grandson. Smokin’ grey poupon boy.” — Busta Rhymes “Yeezy, Yeezy, Yeezy, this is pure luxury. I give ’em grey poupon on a DJ Mustard, ah!” — Kanye West “From futons to Grey Poupons, in church tryna’ get ...

Here's Why Rappers Are So Obsessed With Grey Poupon

Ethnicity & Race / African American : Huffington Post Voices News

Maybe you’ve noticed it, or perhaps you haven’t yet. But once you do, you’ll hear it everywhere in hip-hop: Rappers from the east coast to the west, including Big Daddy Kane, Kanye West, Jay-Z and Ghostface Killah, have all name-dro...

'What Do You Poupon?' Spoof Grey Poupon Ad Delights the Sophomoric Masses

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Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, "What Do You Poupon?" is not the next big experiment for the brand. It...

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