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The One Email Tactic That Publishers Shouldn’t Ignore

Summary: The first email newsletter I subscribed to was Warren Ellis’s Orbital Operations. Ellis, a writer and comic book author, has been sending these emails since the ’90s, and they haven’t evolved all that much since. His newsletter is mostly text, with a couple links to books he recommends or a talk he gave at a conference, and perhaps a preview of a comic he’s working on.
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