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Measuring Every Aspect of PR’s Impact—Even Press Releases

Summary: You put a lot of work into crafting your press release. You hope it will become the source material for profiles and reviews of your brand. But the question about the effectiveness of a press release and who may be reading it (is anyone?) can be frustrating. The wire service many of us have been using for years distributes your releases, and then? Was the effort a waste? Has anyon
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