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The bouba/kiki effect: how do we link shapes to sounds?

Mind gamers, here’s a strange little test for you. Which of these shapes is a bouba, and which is a kiki? And what does this have to do with the evolution of language? Take a look at the two shapes in the image above. Imagine they were real-world objects that you’d found, and you had to give them a name – one has to be called ‘bouba’, and the other has to be called ‘kiki’.
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