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The obscure legal mechanism Apple uses to keep its trademark filings secret for six months

If you want to know what products a company like Apple plans to launch, trademark filings can be a good way to find out because anyone can search them. Apple’s registration of the trademark ‘Apple Watch’ was a bit of a giveaway, for example. But there is one way tech companies can keep them secret for the first six months, and it’s a method Apple has used no fewer than 343 times: taking
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