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Report: Apple’s Project Titan changes focus to self-driving car tech

Though Apple [NSDQ:AAPL] has never publicly acknowledged it is working on a car, comments from numerous insiders as well as the tech giant’s recent poaching of senior auto industry staff suggest otherwise. Sadly, the project, which has been doing the rounds under the code name Project Titan, may have just been nipped in the bud. Bloomberg...
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Report: Apple slams the brakes on electric Apple Car to focus on auto software

Technology / Apple : Macworld

Apple’s oft-rumored (but never confirmed) car project is reportedly being scaled back. The effort, codenamed Project Titan, will now focus on creating an autonomous driving software platform as opposed to a full-blown car, according...

Apple reportedly sent one of its secretive shell companies to an auto industry conference (AAPL)

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Apple is continuing to scout out the auto industry, if recent reports are to be believed: The tech giant recently apparently sent one of its its secretive front companies to a major German car industry conference. As originally repo...

Apple Adds Ex-Tesla Engineer To Its Automated Car Team

Vehicles / Cars : The Motor Report

A LinkedIn posting reveals that Apple has poached one of Tesla’s vehicle engineers, likely to become a member of the tech giant’s Project Titan autonomous car program. As reported by Reuters, former Tesla engineer, Jamie Carlson’s L...

Apple puts ‘Titan’ car project on hold – report

Vehicles / Cars : Car Advice

The hotly anticipated Apple Car may never make it to production, a new report out of the US suggests. According to an article with the New York Times, the technology giant has laid off numerous employees that were working on the pro...

German lab established for Apple car project--report

Vehicles / Cars : Motor Authority

Apple in recent years has been poaching staff from the auto industry, including from firms such as Fiat Chrysler Automobiles [NYSE:FCAU], Tesla Motors [NSDQ:TSLA] and battery supplier A123 Systems. This has all led to speculation th...

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