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Marketing the TNW way #15: How TNW uses Google Optimize 360

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. This time we talk about how we started using Googles Optimize 360 and what our first insights into the tool are. Improving our reader experience is of great importance to us, that’s why over the last two years we intensified our testing program.
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