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The Long Game View of Sports Marketing Takes Center Stage

This past week, I attended the Sports Leaders Conference in London at the Chelsea FC stadium. My agency, Situation, specializes in entertainment and sports marketing, so I was interested to hear how my colleagues from around the world are feeling on the current state of the business. Long story short, I'm very happy I took the trip. The organizers did a masterful job of curating the conference by tackling the most pressing issues sports marketers face today -- ranging from the growing eSports market to the rapidly changing content distribution models to the differences between our current fans and the next generation.
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