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7. How Elections Drive Out the Good Guys

In 1991 Lee Atwater, former Republican National Committee Chairman and a pioneer in political attack ads, was dying from a brain tumor. Years earlier, in an off-the-record interview, Atwater explained the so-called "southern strategy" that allowed Republicans to win the votes of racists without sounding racist themselves -- by making the racial messages abstract. Atwater explained, "You start out in 1954 by saying, 'Nigger, nigger, nigger.
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