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Why Halloween Ads on Facebook and Instagram Should Run Earlier Than You'd Think

If you're a seemingly normal person, you shake your head at the sight of Halloween decorations popping up the morning after Labor Day. C'mon, it's still technically summmer! But maybe that way of thinking is an "old normal," especially if you consider Facebook IQ's Hot Topics visualization below. The social network and sister app Instagram's nearly 300 million combined American users have spoken, and it's apparently A-OK to start thinking about witches, pumpkin heads, black cats and scary spooks well before Major League Baseball's regular season ends.
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