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One of Retail's Most Recognizable Logos and the Minneapolis PR Man Who Created It

Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess was the publicity man for Dayton's in Minneapolis. A downtown landmark since 1902, Dayton's was a fancy department store that sold things like fine jewelry and cashmere sweaters. But its owners had decided to go into the discount business with a new store for the suburbs—and charged Widdess with naming it.
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